In July 2021 we conducted a survey to determine how businesses are communicating to their target audiences ,90% indicated that they are relying heavily on social media. Then we asked how often do you update your social media? And the answer was shocking! A whopping 85% of respondents update their social media only once a month (Access the full report HERE) .Majority…
HOW TO DEVELOP INFLUENCER MARKETING STRATEGY. On average people spend 145 minutes per day on social media. For a business person, this represents 145 minutes opportunity to advertise your products and services. The increase in the number of hours people spend on social media has fueled digital marketing campaigns globally. One method of marketing online is influencer marketing. To understand…
The world is a global village connecting people all over the world through the social media. Looking at it through the business’ lens, this is a pool of potential customers that if well explored have the potential to transform a business. As soon as the entrepreneur masters the skill of social media marketing, it will not be a matter of…
INSTAGRAM MARKETING STRATEGY. Instagram started on 6th Oct 2010, and just like any social media platform, it has gone through the life cycle of launch, growth and now it is on the monetization stage. When it started, it was easy to gain followers since Instagram was helping with giving the accounts more exposure, but now it is very competitive and…